Coverart for item
The Resource Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching, Kevin Allocca

Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching, Kevin Allocca

Label
Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching
Title
Videocracy
Title remainder
how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching
Statement of responsibility
Kevin Allocca
Title variation
Videocracy
Title variation remainder
how YouTube is changing the world--with double rainbows, singing foxes, and other trends we cant stop watching
Creator
Author
Subject
Genre
Language
eng
Summary
"From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips."--Dust jacket
Summary
From YouTube’s Head of Culture and Trends comes a rousing and illuminating behind-the-scenes exploration of internet video’s massive impact on our world
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10616358
Cataloging source
DLC
Dewey number
303.48/33
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.A46 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how YouTube is changing the world--with double rainbows, singing foxes, and other trends we can't stop watching
Label
Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching, Kevin Allocca
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 308-323) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
At the zoo -- Creating entertainment in the Auto-Tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche : the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent
Control code
5902647
Dimensions
25 cm
Extent
xv, 335 pages
Isbn
9781632866745
Lccn
2017019309
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1000150477
Label
Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching, Kevin Allocca
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 308-323) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
At the zoo -- Creating entertainment in the Auto-Tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche : the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent
Control code
5902647
Dimensions
25 cm
Extent
xv, 335 pages
Isbn
9781632866745
Lccn
2017019309
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1000150477

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